To what extent might the gender, disability, sexual orientation, Essay

To what extent might the gender, disability, sexual orientation, ethnic identity, class, age or politics of a critic determine o - Essay Example These are modern system of art forms that began emerging in the eighteenth century, also called the fine arts. Back in the middle ages, art was merely the correct way of making or doing whatever one happened to be making or doing. Then, art was much more concentrated on cobbling, navigation, medicine as well as the martial arts as these were simply skills or knowledge based crafts or practises whose participants were those who had mastered the techniques of achieving the point of the practice at hand. Criticism is associated with something negative in the ordinary language, nevertheless it should be recognised that criticism is more than fault finding as it may also commend and even recommend. However, one of the primary functions of criticism is not to eviscerate artwork but to rather look into assisting in discovering to be heard from the works under review as well as offer guidance concerning what is worthy in art work while at the same time playing an important role in contempora ry culture. Literateconsumers of the art depend upon criticism to help them negotiate the avalanche of artworks on offer across an array of different media as more art is already available now than in any time of history. Critics are looked at to recommend and guide the selection of what needs to be attended to and assist in comprehending and appreciating the vast amount of work that had been put into art as well as play an important role in introducing new ideas and presumably a debate with critical pronouncements. Consumers of the work of art need a philosophy of criticism, a sense of what it is and a conception of its nature and function as well as test the hypothesis on the work of art but on the other hand the same criticisms need to meet a certain criteria for it to be effective in its role. Criticism assists readers in discovering what is of value in the art work under examination in connection with what the artist has achieved in the work. One of the leading components of cr iticisms is the operation of evaluation in terms of description, contextualisation, classification, elucidation, interpretation and analysis. Although appraisal of artwork in virtue of its membership in a kind of class may not be the most common form of appraisal, sometimes the consumers of art work do issue cross categorical evaluation of art works. This evaluation should be grounded in reason and evidence otherwise art criticism is not rally distinguishable from comparable forms of discourse about art. According to (Eagleton, 1984, p. 9) modern European criticism was born of a struggle against the absolutist state, within a repressive regime in the seventeenth and eighteen centuries and during this time, criticism opens itself to debate as it attempts to convince as well as invite contradiction. Adrian Searle being a trained painter as well as a teacher of art plays a critical role in being a critic of the Guardian as elsewhere in the west; people have been saying extravagant thin gs about the arts for two and a half centuries. Some claimed art is sacred in that they unite us with the supreme being and they are the visible appearance of God’s kingdom on earth, they breath spiritual dispositions into us, they inspire love in the highest part of thesoul, they have a higher reality and more veritable existence thanordinary life, they express

Atomic Bombs :: Bombs History Essays

Atomic Bombs Today, bombs are a part of life. People hear about bomb explosions, or a story related to bombs, almost daily. No one is really in harm today because of the strict regulation of bombs. The United States government as well as many governments all over the world have limited the use of bombs. Since the atomic bomb was introduced, the only thing that the world has been able to relate to it is destruction. This, of course, is due a great deal to World War II. The â€Å"famous† bomb that was dropped in Japan was the straw that broke the camel’s back. There is a plethora of information on the negative effects of the A-bomb and topics that relate to the atomic bomb: its origins, its effects on the environment, and its effects on humans. First of all, a brief outline of nuclear history can tie up loose ends of the life of radiation. In 1789, Martin Klaproth discovered uranium. Wilhelm Roentgen discovered X-rays in 1895. One year later, Henri Becquerel, a French scientist, discovered that some atoms give off energy in form of rays; uranium gives off radiation. In 1899, Ernest Rutherford concludes that radiation can be divided into two types, alpha and beta rays. One year later, Pierre Curie observes another type of radiation, the gamma ray. In 1905, the first food irradiation patents are issued in the U.S. and Europe. This is a method for processing foods by treating them with radiation. (It does not make the food radioactive.) This time line shows how quickly radiation came to be in relation to uranium to the effects of the radiation it gives off. This is an important idea to note because it forecasts the speed at which the atomic bomb was later created. The scientific development surrounding the A-bomb has been a pivotal point in the world’s history, launching the world into the Atomic Age. The discovery of the nuclear atom dates back to 1911, but its potential power was not realized until the late 1930’s. Both the idea and study of atoms as a weapon originated in Germany. Albert Einstein even had knowledge of atomic weapons. He wrote a letter to President Roosevelt to inform him of the potential power of them.

Customers and Customer Value Essay

†¢Marketing involves: 1.Managing profitable customer relationships 2.Awareness – attracting/retaining customers 3.Increasing a customer’s willingness to pay †¢Breadth and Depth of Marketing Market: people with desire and ability to buy a specific product All organizations market and people market themselves †¢Dating, PEY oIdeas and values are marketed Buyers may be different than end customer (B2B, B2C) Social Marketing: influence behavior of individuals, benefit to individuals or society not marketer †¢Anti-smoking †¢Consumer Behaviour (B2C/B2B) Heart of marketing satisfying needs and wants of consumers better than competition oValue is only what is perceived by consumer Customer’s see solutions for delivering customer value, not in terms of attributes †¢Fundamental Principles of Marketing oWhat are drivers of customer value? Their benefits/costs †¢Consumers Who are the competitors that satisfy the similar needs †¢The competitors Offer a product/service whose attributes deliver the value as good as or better than the competitors †¢The Company †¢Methods of Discovering customer behavior Needs: Psychological deprivation (food, shelter) Wants: Needs shaped by culture and the individual (burger vs. Tofu) oQualitative research Quantitative Research Feedback Competitive intelligence Socio-economic trends Consumer purchase decision process †¢Buyers may skip a stage depending on how involved they are in the purchase: oHigh involvement if product is: †¢Expensive †¢Serious personal consequences †¢Reflects social image High involvement results in consideration of †¢More brands †¢More product attributes †¢More information sources †¢More time spent searching High involvement †¢Provide education about category and info on product Low involvement †¢Buyers react to price, convenience and familiarity †¢The Marketing Process Identify Consumer Needs & Wants †¢Needs: Psychological deprivation (food, shelter, etc.) †¢Wants: Needs shaped by culture and the individual (burgers vs. tofu) oSegment, Target and Position (STP) †¢Segmentation and Targeting – Who to Serve †¢Choose which customers to serve †¢Positioning – How to Serve †¢Identify key benefits of offering, points of difference with rivals oDevelop and Execute a Marketing program based on the Marketing Mix (4 Ps) †¢Product †¢Features, brand name, packaging, service, warranty †¢Place †¢Outlets, channels, coverage, transportation †¢Price †¢List price, rebates, discounts, payment period †¢Promotion †¢Advertising, sales promotion, merchandising, personal selling, publicity †¢How to Position yourself with customers †¢Market leader Encourage habitual purchase, keep quality high, reinforcing ads, avoid stock outs †¢Challengers Encourage variety seeking Encourage trial (coupons), try something new ads Build Profitable Customer Relationships †¢Basic Relationships (low-margin customers) vs. Full Relationships (key / dominant customers) †¢Frequency marketing programs †¢Rewards, encourage customers to spend more †¢Club marketing programs †¢Offer members discounts for being member †¢Customer Satisfaction †¢Satisfied customers are loyal (migrate rate of 5%) †¢Refer company to others (tell average of 3 others) †¢Less price sensitive †¢Customer Dissatisfaction †¢Migrate at 40% †¢Don’t complain (96% never report back) †¢Tell average of 11 people about problems oManage Product Portfolio †¢Should you keep all your products? †¢Should market them all the same way? †¢Can you increase the products in your portfolio? †¢BCG Growth Share Matrix †¢Market Growth Rate (y-axis) vs. Relative Market Share (x-axis) †¢High – High: Stars †¢Low – High: Cash Cows †¢High – Low: Question Marks †¢Low – Low: Dogs MarketsProducts CurrentNew CurrentMarket Penetration -Selling more products in existing marketsProduct Development -Selling new products in existing markets NewMarket Development -Selling existing products in new markets (geographic or new segments)Diversification -Selling a new product in new markets How your product portfolio could be expanded Tim Horton’s: MarketsProducts CurrentNew CurrentMarket Penetration -High density in geographic area -Heavy advertising -High demand to be franchisors -Regularly upgrades facilitiesProduct Development -Bagels and cappuccino -Sandwiches, wraps, soups NewMarket Development -Expansion to campuses -TimShop (online) -Expansion into U.S.Diversification -Partnered with U.S.-based Cold Stone Creamery Lecture 7 †¢5 steps of STP oGroup potential buyers into segments †¢Geographic, demographic, psychographic, behavioral †¢How do organizational buyers differ †¢Demand for your product is derived from demand of buyers product †¢Fate tied to buyers fate †¢Common to have Few dominant customers and long term relationships Provide competitive bids Have multiple people involved in the purchase †¢To increase likelihood of B2B success †¢Understand the purchasing organization’s needs †¢Understand the organization buying process oRight bidding list, who is influential and who to pay attention to oGroup products to be sold into categories †¢Multiple products with some common trait (often consumer type) †¢Useful where multi consumer type, each with own needs, but not one product to meet all needs †¢Business vs commercial aircraft Develop Market/product grid and estimate size of market Select Target Markets †¢Expected Financial Performance †¢Size and growth, purchasing power, profits †¢Competitive Position †¢Competitive in segment now and over time †¢Accessibility †¢Segment can be reached and served at reasonable price †¢Fit with the Organization †¢You can deliver an effective marketing program oTake marketing actions to reach target market †¢4 P’s †¢Product positioning Head-to-head or Differentiation †¢Challenges in repositioning To change how consumers view an offering relative to competition oHuge advertising costs to change beliefs of people Consumers may be confused about what your brand stands for oConsumers may not buy your claim Why reposition †¢Reacting to competition †¢New Balance vs. Nike †¢Reaching new market †¢Chocolate milk for adults †¢Catching a rising trend †¢Health trends †¢Changing the value added †¢Trade down or up Lecture 8 †¢First P in 4 Ps (â€Å"Product†) †¢Hard to do well o90% of new products fail in first year oCommon among successes †¢Uniquely, superior point of difference †¢Has to work well, has to be valued in the market Lecture 9 Pricing and Channels †¢2 Ps: Price and Place †¢Price The money exchanged for ownership of goods/services Prices involves perception of value and will vary †¢Cheaper price for equivalent quality has higher value †¢Higher price can signal quality (watches, cars) †¢There is a tradition of getting stuff for free or very cheap over internet that is hard to change (vs. by phone or TV) †¢Pricing matters a lot Affects customers’ view Discussion starts with pricing, †¢Goes more generally to marketing than strategy †¢Why change your price? Demand, cost, competition †¢How will people react People place premium on option, if feel getting less, will be dissatisfied and feel violated †¢Market mix over product life cycle for price (in order of 4 stages) oSkimming penetration, gain market share, defend market, stay profitable †¢Factors affecting pricing decisions oInternal Factors †¢Marketing objectives †¢Marketing mix strategies †¢Costs †¢Organizational considerations External Factors †¢Demand †¢Competition, resellers †¢Economy †¢Government †¢Steps in setting prices Identify pricing constraints and objectives †¢Constraints †¢Demand, stage in product life cycle, single vs product line, cost of producing, marketing, changing prices, Competitive market and competitors †¢Objectives †¢Profit or just survival †¢Sales and or market share (revenue, unit volume) †¢Social responsibility Estimate demand and revenue †¢All else being equal, as price falls, demand increase †¢Except for †¢Luxury goods †¢Demands also affected by oPrice and availability Income levels Changing buyer tastes and preferences †¢Marketing Managers want to know â€Å"price elasticity† of demand †¢% change in quantity demanded relative to % change in price oSlope of demand curve Elastic demand †¢Slight decrease in price, steep increase in demand †¢Substitutes usually (no alternatives usually non elastic) oEstimate Cost, volume, profit relationships †¢Total cost = total fixed cost + total variable costs †¢Break-even analysis (sales equal costs): †¢Determines profitability at different levels of sales †¢BEP = Total fixed cost / (unit price – unit variable cost) oSelect an approximate price level †¢Pricing based on demand †¢skimming pricing – high price when hungry initial buyers are not price sensitive †¢penetration pricing – low price to attract buyers (wii) †¢prestige pricing – signal quality with the price †¢price lining – set of prices through a product line (ex. bauer 70, 80, 90, apx) †¢odd-even pricing – prices ending in .99 seem lower †¢target pricing – when a specific price to buyer is a goal †¢bundle pricing – price for a package of multiple products †¢yield management pricing – match demand and supply dynamically to customize prices †¢Pricing based on cost †¢standard mark-up – add a fixed percentage to the cost of all similar items †¢cost-plus pricing – add a mark-up to the cost (consulting) †¢experience curve pricing – lower the price as your own costs come down the learning curve †¢Pricing based on profit (little role for demand and competition) †¢target profit pricing †¢target return-on-sales pricing †¢target return-on-investment pricing †¢Pricing based on the competition †¢Customary pricing (ie. Swatch, chocolate bars) (all the same) †¢price above, at or below similar products †¢Loss leader pricing – sell something at a discount to get people into your store oSet up the list (quoted) price †¢One price for all flexible pricing †¢Must be consistent with all products in product line †¢Must be legal †¢Must be consistent with client perceptions of product †¢Needs to avoid price-cutting by competitors †¢Price cut only when you can win (rare) †¢Have cost or tech advantage over rivals oMake adjustments to the price †¢Discounts †¢Quantity, BOGO †¢Seasonal †¢Functional/Trade †¢Cash †¢Allowances †¢Trade in allowance for buyers †¢Promotional allowance †¢EDLP (no need to wait for sales) †¢Geographical Adjustments †¢Transportation/shipping costs and whether buy or seller pays †¢Market mix over product life cycle (Place/channels) Limited, build, selective, more intensive distribution, fewer selective †¢Channel Individuals or firms that help get the product/service to the end user †¢B2C directly, or use intermediary, such as future shop (less contacts) oRetailers are channels (but so are distributors and resellers) †¢Benefits of direct channels (producer to seller) Greater control Lower variable cost Direct contact Quicker response to changes No need to look for middleman Internet makes direct distribution easy †¢Benefits of indirect channels Fewer contacts to manage Can match product assortment with customers Less need for producer to have a sales presence Allows multiple channels for same product †¢Apple through site, apple store, BestBuy Leverage a channel partner with existing customer relations oLower fixed cost (no sales team) †¢Conflicts between channel partners Vertical conflict †¢Issues in chain (producer to retailer) Horizontal Conflict †¢Issues at same level (retailer to retailer) †¢Challenges of moving from indirect to direct May lose distribution (disintermediation) Buyer loyalty to retailer not product Extra costs involved (e-tail, shipping, sales, customer services) †¢Factors in choosing a channel Business environment Characteristics of your customers †¢Who, what, where Characteristics of your product (complex or evangelize) †¢Ice-cream vs. jets Characteristics of your company (B2B, global, languages) What channels and intermediaries are most profitable Lecture 10 †¢4th P, Promotions †¢The communication process oSee chart in lecture notes by Chris †¢The promotional mix What communication tools are available †¢Advertising †¢Vary Expensive (variable_, provides reasons to buy products †¢Control over channel of message †¢Large numbers see message †¢Hard to determine response †¢Personal selling †¢Face-to-face †¢Very expensive (fixed cost) †¢Control over message (sales people can differ( †¢Targeted receivers †¢Immediate responses †¢Public relations †¢Unpaid, non-personal communication, from third party †¢Little control over message †¢Highly credible, not seen as self-serving †¢Hard to know responses †¢Sales promotion †¢Samples, coupons, rebates †¢76% of marketing expenditures for packaged goods †¢Short run (decline in advertising efficiency) †¢Control over message (not building loyalty) †¢Immediate Response †¢Direct marketing †¢Over phone, or internet †¢Mass or micro, becomes annoying (telemarketers) †¢Control over message †¢Targeted received †¢Immediate responses †¢Developing the promotional mix In product life cycle: to inform, to persuade, to remind Product characteristics †¢Level of complexity †¢More complex, more personal selling †¢Potential Risk (financial, social, physical) †¢Greater risk, more personal selling †¢Ancillary services (service/ support required post sale) †¢Advertising establishes reputation †¢Direct marketing can describe customization †¢Personal selling builds buyer confidence and provides evidence of customer service oKnow your target market †¢Who is buyer and what is buying behaviour †¢Place of purchase, reason, how big is market (mass or custom, first time or repeat oDecision stage of buyer †¢See chart in Chris’ lecture notes oChannel strategy †¢Push (want channel to sell it, target channel not end consumer) †¢Push product through channel with goal of getting channel members to push it to customers †¢Direct promotional mix to channel members to gain cooperation †¢Personal selling and sales promotions play major roles †¢Pull (channel users want to get it from you, targeted at end consumer more) †¢Product is pulled through channels †¢Direct promotional mix at ultimate consumers to encourage them to demand product †¢Mainly advertising and direct marketing to reach end consumers †¢Developing, executing and evaluating the integrated marketing communications program oCoordinates all promotional activities to provide a consistent message across all touch points oKnow target audience and how to market to them oIMC Program 3 stages †¢Planning Stage †¢Awareness, interest, evaluation, trial †¢Set budget based off o% of sales Competitive parity All you can afford †¢Design promotion, schedule it †¢Implementation †¢Execute the promotion plan †¢Carry out promotion †¢Control †¢Post-test the promotion †¢Make needed changes Evaluating IMC †¢Important to measure ROI †¢How many views, traffic to site, coupon redemption rate †¢Can occur during both implementation and control Lecture 11 †¢Three options/Modes for exploiting your new product or technology oLicensing †¢When to consider †¢When you don’t have the resources to bring it to market and don’t want to develop them †¢When you want to get the technology to market fast (win standards race) †¢When you want to stop other firms from R&D and patenting †¢Risks †¢Beneficial only while you have technological advantage Create a standard Stay at leading edge †¢Requires strong IP protection †¢Dependent on others for market success †¢May lock you into something when market is still emerging oPartnering (selling a component) †¢When to consider †¢When you don’t have the resources to bring it to market †¢When you want to get the technology to market fast †¢When credible partners can be identified and their endorsement sends a signal †¢When you are strategically important to partner †¢Risks †¢Larger, more established firms can take advantage (price/terms) †¢Partner can deskill you †¢Dependent on partner Market success and access to info and management †¢Partner can become disinterested oDIY (Do it yourself) †¢When to consider †¢Can bring it to market yourself or want to develop capabilities †¢When you have resources to do it †¢Understand requirements and behaviour of end consumer †¢Want to brand it with your name †¢You have clout with your ecosystem of players †¢Risks †¢Bleeding edge- rivals learn from your mistakes †¢Effort spent on marketing and distribution makes you lag in R&D †¢Lose nimbleness and speed †¢Understand market (buyers, competition and overall market (size and growth) †¢Want to devise an entry strategy to leverage advantages oEmphasize speed for lead time †¢Product, technology, people, partners, locations †¢Set up intangible entry barriers rather than relying only on proprietary advantage like patents oEmphasize selective focus †¢Clearly defined target market †¢Clearly defined partners, channels, suppliers Plus allow for experimentation †¢Adaptable and liquid resources & capabilities (rent, borrow or share) Decision depends on †¢Where you see future of company †¢Stability of industry †¢Value to other players †¢Potential for IP protection †¢Becoming a platform leader Industry platform is foundation technology or service that is essential for a broader, interdependent ecosystem of business †¢Requires innovations to be useful †¢No longer under full control of originator, may contain propriety elements oNeed to decide if you are going to purse a product or platform strategy oAchieving platform status requires specific decisions that govern †¢Technology evolution †¢Product and systems design †¢Business relationships within ecosystem oMany companies don’t succeed as they fail to tackle both: †¢Technology †¢Designing right interfaces, architecture, disclosing IP †¢Business †¢Making key complements, introducing incentives, defeat competing platforms oPlatform potential †¢Must satisfy two prerequisite conditions †¢Perform at least one essential function within system of use or solve an essential tech problem in an industry †¢Should be easy to connect to or build upon to expand system of use as well as allow new or even unintended end users Google is coring in internet search. Linus in web server operating systems for tipping. †¢Intellectual Property Protection Legal right granted by a government that allows inventor to preclude others from using the same invention for a maximum of 20 years oNeed to demonstrate that invention is †¢Novel †¢Not Obvious †¢Useful †¢Secret when the patent application is filed Benefits †¢Blocks others from using invention †¢Raises the cost of imitation by rivals †¢Helps to raise capital by signaling a competitive advantage †¢Helps in negotiating rights oLimitations †¢Requires disclosure of the invention in all countries †¢Monopoly is temporary †¢Rivals can often work around †¢Long, complex, costly to defend †¢Can be irrelevant if technology moves quickly Lecture 12: Business Start Up †¢Entrepreneurship Approaches †¢Causal Logic (start with goals expect return) †¢Evaluate opportunities on measurable market demand & competition †¢Select option with highest expected return †¢Specify resources needed to get the outcome you want †¢Most often used in developed, familiar products/markets †¢Means-Based (start with means avoid loss) †¢Evaluate alternatives based on given set of means + low cost experiments †¢Select option based on affordable loss rather than expected return †¢Obtain pre-commitments with customers, suppliers †¢Most often used in uncertain products / markets †¢Dealing with Uncertainty †¢Entrepreneurs pick a comfortable level of risk and push to increase return oBankers pick a desired level of return and push to reduce risk

The Strongest Power - 1482 Words

The Constitution sets up the government in the United States of America. This is split into three branches: Congress, which is the Legislative, the President also known as Executive and the Supreme Courts also known as the judicial. Each branch has its own power and structure. The first branch is Legislative (Congress). This branch is bicameral; it consists of the Senate and the House of Representatives. The House of Representatives has 435 seats, 19 committees, and 84 sub-committees. They have the power to create laws and to impeach presidents. All bills that consist of raising money must come from the House. All laws must pass by the House of Representatives before they reach the president. The Senate has 100†¦show more content†¦Being for or against the President of the United States of America is nothing new to the people of this country, but to remove a President from his seat in the White House is not as simple. Only the House of Representatives and Senate can make th e final decision of whether to truly consider and move forward with the impeachment of a president. Although a trial must be held, it is Congress who calls such an event to stand. â€Å"ARTICLES OF IMPEACHMENT EXHIBITED BY THE HOUSE OF REPRESENTATIVES OF THE UNITED STATES OF AMERICA IN THE NAME OF ITSELF AND OF THE PEOPLE OF THE UNITED STATES OF AMERICA, AGAINST WILLIAM JEFFERSON CLINTON, PRESIDENT OF THE UNITED STATES OF AMERICA, IN MAINTENANCE AND SUPPORT OF ITS IMPEACHMENT AGAINST HIM FOR HIGH CRIMES AND MISDEMEANORS.†- Was the title of articles that was presented against President Bill Clinton at the time of his impeachment which ended February 12th in 1999, with his official removal from office. 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